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The Doomsday Kit for a Possible Last Christmas
Winner - Bronze
Designer: Mr. Sebastian Lee - Account Director
Design Type: Branding, Promotional, Packaging, Illustration
Company / Organization / School: Paradox Media Pte Ltd
Team Members: Art Director – Lynn Ho Copywriter – Jean Liew Photographers – Bryan Tan, Lam Wai Ping
Playing along with the popular prediction that the world comes to an end on the 21st December 2012, we put together a seasonal fun pack for our clients and partners. The packaging, manual and labels were created entirely in-house, with our direction going towards the 'morbid festive survival kit'. Our pet project involved no small amount of typography, illustrations, cheeky copywriting, basic carpentry, laser-cutting box lids, and ink-stamping linen bags. This Doomsday Kit for a Possible Last Christmas is packed with iconic seasonal products along with a survival manual, all nestled in a bed of wood shavings. Every part of the kit can be used in pseudo-survival scenarios – a food source, fire-starting material and even a little tipple to drown your post-apocalyptic sorrows in. The entire kit is held in a handy linen tote bag and lovingly delivered to clients as a token of holiday well-wishes as well as a showcase of the agency's creative capabilities and committed efforts in doing what we love.