2013 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2013 Spark:Communication // The Doomsday Kit for a Possible Last Christmas

The Doomsday Kit for a Possible Last Christmas

Winner - Bronze

Competition: Spark:Communication
Designer: Mr. Sebastian Lee - Account Director
Design Type: Branding, Promotional, Packaging, Illustration
Company / Organization / School: Paradox Media Pte Ltd
Website: http://www.paradox.com.sg
Team Members: Art Director – Lynn Ho Copywriter – Jean Liew Photographers – Bryan Tan, Lam Wai Ping

Playing along with the popular prediction that the world comes to an end on the 21st December 2012, we put together a seasonal fun pack for our clients and partners. The packaging, manual and labels were created entirely in-house, with our direction going towards the 'morbid festive survival kit'. Our pet project involved no small amount of typography, illustrations, cheeky copywriting, basic carpentry, laser-cutting box lids, and ink-stamping linen bags. This Doomsday Kit for a Possible Last Christmas is packed with iconic seasonal products along with a survival manual, all nestled in a bed of wood shavings. Every part of the kit can be used in pseudo-survival scenarios – a food source, fire-starting material and even a little tipple to drown your post-apocalyptic sorrows in. The entire kit is held in a handy linen tote bag and lovingly delivered to clients as a token of holiday well-wishes as well as a showcase of the agency's creative capabilities and committed efforts in doing what we love.