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Winner - Platinum
Designer: Mr. Benoit Jacob
Design Type: automotive
Company / Organization / School: BMW Group
Agile and compact proportions visualize the manoeuvrability of the BMW i3. Viewed from the side, the window design and door sills create a dynamic form. The flowing silhouette and long wheelbase give an impression of the ample space in the passenger compartment. Opposing doors offer convenient access to the open design of the passenger compartment. One particularly special characteristic feature of the BMW i3 is the so-called ‘black belt’ which runs from the hood over the roof to the rear of the vehicle and gives the vehicle body a particularly light visual appearance. The typical BMW i streamflow design can be seen in the merging form of the window surfaces in the rear and provides for an especially good all-around view. Large 19-inch wheels reduce rolling resistance and ensure highest efficiency. The specific design of the LifeDrive architecture of the BMW i3 opens a completely new world of design possibilities for vehicle interiors. The entire Life module is available as an interior space and offers a completely new feel. The interior of the BMW i3 features a visible use of natural resources such as KENAF fibres in the door panels. In addition, the designers developed a completely naturally tanned leather. Besides the use of natural materials, 25 per cent of the weight of the plastic used in the interior comes from recycled material or renewable resources. The textiles used on the seats consist of up to 100 per cent recycled fibers.