2013 Galleries

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Galleries // 2013 Spark:Concept // Match Hangul Characters

Match Hangul Characters

Winner - Silver

Competition: Spark:Concept
Designer: Ms. Sookwung Lee
Design Type: Typography, Posters
Company / Organization / School: Ewha Womans University

These interactive posters are designed for gathering people’s attention and interest towards Hangul characters. People can figure out some meaningful word by matching the same colored consonant and vowel from each poster. It is a dominant characteristic of Hangul to be used in the form of putting consonant and vowel together in one letter, and the letter is the smallest unit of making meaningful words.For the promotion of this campaign, the unique Hangul typefaces are developed, and various promotional items using the typefaces are designed. People may create their own cloth bags with Hangul stamps and make name cards with stickers. Also, interactive couple t-shirts are designed in the same way as posters.