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Winner - Gold
Designer: Mr. Yves Behar - Founder & Chief Designer
Design Type: App Design
Company / Organization / School: fuseproject
The product utilizes a combination of positional technology, motion sensors and near field communication to capture the golfer’s data from the course. The device is designed to be power efficient and extend battery life beyond that of the average smart phone and provides two full rounds of tracking on one charge. Data from the GAME device is synced to the cloud via Bluetooth to a smartphone or via USB to a PC. The GAME software is feature-rich and allows you to view and socialize your game in a fun and easy way The GAME platform is centered on three key ingredients: See, Share and Compare. The digital interaction needed to be discreet during golf play, but also engaging and immersive before and after. Fuseproject’s UX/UI director Curt Collinsworth says, “The app is immediately intuitive, tracking the stats you care about and ignoring the ones you don't. By using accurate maps, you can see every shot you take on any given course and compare your game against your friends or your favorite pro.” GAME GOLF is worn on the hip and works seamlessly with the mobile app and website, utilizing advanced sensor technology to track movement and transmit data as play evolves over time.Low profile and discreet, the device clips on the belt or pocket, and communicates through RFID with pin-size tags on the top of each club. One tap of the club the device, and the GPS location is entered.