2014 Galleries

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Galleries // 2014 Spark:Concept // Stem — The Connected Cocktail Concept Project

Stem — The Connected Cocktail Concept Project

Winner - Bronze

Competition: Spark:Concept
Designer: Mr. Nathan Careless - Senior Industrial Designer
Design Type: Digital and Product Design
Company / Organization / School: Altitude
Website: http://www.altitudeinc.com
Team Members: Neil Bacon, Jeremy Finch, Philip Leung, Nathaneal Jeyachandran

Stem is hardware, software, and service. It is an app, a cloud application, and a set of “smart caps” that live on top of your liquor bottles. Used together, they make home cocktail experiences accessible and fun for anyone. When the caps are paired with ingredients, Stem knows what’s in your bar. Armed with this knowledge and access to a community-powered library of recipes, it helps people find new drinks or even plan a menu for a gathering. When you are ready to mix, Stem’s app and LED-powered caps seamlessly guide you through the steps and intelligently meter out accurate quantities of the right ingredients so your cocktails come out perfectly each time. But Stem goes beyond the occasion. Because it knows what you like and what you’re using, it can help you discover and order additional supplies, like new spirits, bar tools, and unique cocktail-grade mixers, all of which are delivered conveniently to your door. It’s like Netflix for cocktails. Stem helps people to “get to know their bar again” by bringing the fun and excitement of cocktails into the home, with a sense of ease, convenience and personalized support. And Stem provides the foundation for a strong and innovative business model in the cocktails business. It provides its business owner with robust data about cocktail and ingredient preferences, and a direct, personal connection to consumers for their entire cocktail needs. With our Connected Cocktail Project, Altitude has set out to bring home cocktails into the digital age.