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Kestrel Family Design Language
Winner - Gold
Designer: Design Team
Design Type: Bicycles
Company / Organization / School: Anvil Studios, Inc
Team Members: Greg Janky, Designer + Partner, Anvil Studios Treasure Hinds, Designer + Partner, Anvil Studios Sean Horita, Independent Design Contractor Yu Waymen
To reclaim lost market share and industry leadership, we designed an iconic family embodying Kestrel's legacy of aerodynamics and forward motion. Leading with the 4000LTD, knife-like edges, accentuated joints, and notched-out detailing create a bold, recognizable profile. We then transformed the unassuming RT1000 roadbike into an agile, elegant expression of speed. Challenging the straight-tube construction of superlights, at 780g the sculpted efficiency of our LegendSL is the lightest, stiffest Kestrel ever made.