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Winner - Silver
Designer: Robert Brunner - Founder/Creative Director
Design Type: Action camera
Company / Organization / School: Ammunition
Team Members: Gregoire Vandenbussche, Senior Designer
To help Polaroid reclaim its rich design heritage, Ammunition designed the new Polaroid Cube, a rugged, rubberized 35-mm cube-shaped action camera that represents a new icon and appeals to a younger, more active audience. The highly portable shape and one-button design invite impromptu use, harkening back to the early days of Polaroid’s first instant cameras.