2014 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2014 Spark:Graphic // PayPal Brand Identity

PayPal Brand Identity

Winner - Bronze

Competition: Spark:Graphic
Designer: Yves Béhar - Chief Designer
Design Type: Rebrand
Company / Organization / School: PayPal
Website: http://fuseproject.com
Team Members: Kristine Arth, Anthony Decosta

PayPal – Creating Connection Between User and Brand The goal of PayPal’s rebrand was to create a cohesive look and feel while affirming the trust consumers already had in the company. The new monogram creates functional clarity, and the distinct overlap of the double P emphasizes connection—a motivating principle behind the renewed identity. The new identity strengthens PayPal’s equities, and as research revealed, increases user perceptions of trust, energy, youthfulness, and innovation. https://vimeo.com/93412402