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Winner - Platinum
Designer: Ammunition Design Team
Company / Organization / School: Ammunition + Lyft
The Glowstache is an evolution of ridesharing service Lyft’s original iconic mustache. It delivers a more sophisticated, illuminated in-car experience for drivers and passengers. Our challenge with the Glowstache was to evolve Lyft’s fun symbol into an extra-useful tool for meeting the needs of Lyft drivers and passengers. At the same time, the new mustache still needed to spark the unexpected delight and magic people expect from the Lyft experience.