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Winner - Platinum
Designer: TEAGUE & Sizemore Bicycle Design Team
Design Type: bicycle concept
Company / Organization / School: TEAGUE & Sizemore Bicycle
Team Members: Clement Gallois, Oliver Mueller, John Mabry, Michael Charles, Kay Kim, Roger Jackson of TEAGUE; and Taylor Sizemore of Sizemore Bicycle
With the DENNY bike the team set out to redefine the bike, by making it a more realistic and appropriate choice for your daily commute. The DENNY bike is about returning the rider to those early days of carefree riding. Through auto-shifting gears, electric pedal-assist, smart reactive lighting and an integrated handlebar lock, the team created an intuitive biking experience for urban riders. Now you don't have to worry about the hills or an impromptu 'farmer's market' trip. DENNY is the "all in" cycling solution that meets security, safety and convenience needs of today’s urban dwellers. Previous to DENNY there’s been a lot of innovation within the accessories of a bike, the brakes, lights, gears, etc. But no single bike had simplified the offering by understanding all the needs of a non-rider and integrating them into a single bike solution. There’s no separate bike lock, no lights to be stolen and no multiple batteries to replace. The team wanted to attract non-riders, to do that you have to lower the barrier to entry that includes identifying a bike that does it all and yet simplifies all of it at the same time.