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Le Cube S
Winner - Gold
Competition: Spark:Spring Product
Designer: Yves Behar - Chief Creative Officer
Design Type: Set-top box
Company / Organization / School: fuseproject
Team Members: Qin Li Valentin Sollier Christina Park Hardy Chambliss
The set-top box has historically been an inconvenience; something you are obligated to have to watch television, but never something desirable. Our goal was to develop a set-top box that is both discreet and beautiful, something that the user can hide away in the home, but also present with pride. With new engineering innovations, we were able to bring the traditional bulky set-top box size down to fit in the palm of your hand. A matte black surface and hidden full-color LCD screen transforms the product into an object of desire, something tactile and clean, with a beautiful display for channels and logos. The textured top piece reflects the iconic user interface of the brand, building equity for Canal+ across platforms. The most outstanding feature of the Le Cube S is its size - only 8cm X 8cm. To help keep the size as minimal as possible, the extraneous internal technology was fit inside the corresponding stand. The full color LCD screen displays the channel logo when turned on, providing an additional element of surprise for the user. The Le Cube S is going into the homes of all subscribers of the cable provider Canal+.