2016 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Viant

Winner - Silver

Competition: Spark:Communication
Designer: Yves Behar - Founder and Principal Designer
Design Type: Brand Identity
Company / Organization / School: Viant
Website: http://fuseproject.com
Team Members: Kristine Arth, Anthony DeCosta, Brian Meyers, Lizzie Azzolino, Carter Millican

Viant is the new brand and public-facing corporate entity that emerged from the restructuring of a private holdings company. Before it was a public-facing brand, Viant was known as Interactive Media Holdings (IMH) - a parent company that owned a seemingly disconnected collection of brands. The brief was to identify a value proposition that connects the individual brands into one strong offering for potential advertisers, and create a cohesive brand identity for the new entity. With companies such as Myspace in their portfolio, we found that IMH had a unique strength: they could offer contextualized information about users, as well as the media placement itself, creating a fluid conversation between advertisers and consumers. We developed a brand out of this offering - naming it Viant to showcase its boldness. The logo includes arrows pointing up and down to symbolize the dialogue with consumers, and a period to add confidence. Every brand touchpoint was designed as an extension of these characteristics, from corporate collateral to their website design and voice.