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Fitbit Charge 2
Winner - Gold
Competition: Spark:Fall Product
Designer: Gadi Amit - President/ Principal Designer
Design Type: Wearable
Company / Organization / School: Fitbit, Inc.
Team Members: Fitbit: Jonah Becker and the Fitbit Design Team NewDealDesign: Erik Askin, Dan Clifton, Ellise Smolenyak
Fitbit Charge 2 is a sleek and stylish supercharged fitness wristband that unlocks the power of your heart with continuous monitoring. Combining a rich accessory line with enhanced fitness and smart watch features, Charge 2 is personal and motivating, accenting your life from the office to the gym. Updating the Fitbit’s most popular wearable Charge, Charge 2 sleek modular design incorporates a 4x larger tap-sensitive display, new technology like advances to PurePulse continuous heart rate monitoring, along with sensors that automatically capturing all-day activity and exercise. Charge 2’s gently curved face meets a slanting side, slimming Charge 2’s profile, while a wide breadth of accessory - colorful fitness bands to premium genuine leather bands - snap on in seconds. Charge 2 puts you in touch with your body like never before, while striking the right chord for any occasion.