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Xiao Guan Tea Retail Store
Winner - Silver
Designer: Tim Kobe - CEO
Design Type: Retail
Company / Organization / School: Eight Inc.
Team Members: Shabbar Sagarwala – Studio Director Abdul Basit Khan – Studio Director Alan Lin – Director Evelina Sausina – Senior Designer Ziming Lin – Designer
The Xiao Guan Tea Retail Store is a luxury retail experience that elevates the art of tea and tea drinking like never before. Full-height framed fixtures contrasted by unobstructed open spaces create a sense of clarity and simplicity. . The experience begins with a captivating storefront that consists of full-height revolving glass doors that display Xiao Guan Tea teaware and tea capsules. As customers walk through the entrance they are able to enter the “Tea Vault” where they’ll find product displays, individual vault displays for each type of tea and a Tea Bar where they can sit down and sample a tea of their choice through the traditional Chinese way of drinking tea. When it is time for the customer to choose the teas they would like to purchase. Customers are given the opportunity to experience the beauty and craftsmanship of the tea capsules as they decide which teas they would like. Once a decision is made, a Xiao Guan Tea host takes the tea capsules chosen by the customer and places them into a beautiful gift box. The entire process elevates the experience of purchasing tea and enables Xiao Guan Tea to establish intimate relationships with its customers.