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Winner - Gold
Competition: Spark:Spring Product
Designer: Yves Behar - Chief Creative Officer
Design Type: Wearable Fitness Tracker
Company / Organization / School: fuseproject
Team Members: Qin Li Hardy Chambliss Alex Farrow Erik Kreider
The UP2 is the slimmest, lightest wearable activity tracker on the market. The device tracks the user’s physical activity and sleep patterns, aggregating the data into accessible information that showcases his or her daily routines and providing helpful tips and motivation to improve these habits; all of this information is then portrayed in an accessible way through the award winning Jawbone app. However, the product only works if it is truly wearable 24/7. The UP2 makes this possible through its design; slimmer than ever, the UP2 disappears on the wrist, complementing the user with its discreet style and comfortable feel. The open strap gives more breathability on the wrist, while looking complementary next to a watch or jewelry. With the idea in mind that technology should be discreet, it doesn't take over the wrist, and instead lives harmoniously with different fashion and individual taste.