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Winner - Gold
Competition: Spark:Spring Product
Designer: Gadi Amit - President & Principal Designer
Design Type: Fitness Wearable
Company / Organization / School: Fitbit, Inc.
Team Members: NewDealDesign: Dan Clifton, Erik Askin, Susan McKinney, Jessica Ng Fitbit: Jonah Becker and the Fitbit Industrial Design Team
Fitbit Alta™ is a slim and stylish smart fitness wristband that effortlessly matches modern jewelry and urban fashion sensibility with advanced technology to create a motivating versatile icon fitted to anyone’s style. With a broad range of accessories – from genuine leather bands to gold bangles – Alta transforms in a snap to fit any occasion. Blending fitness, utility and style, Alta is loaded with features. Your all-day steps, distance traveled, calories burned and active minutes statistics are displayed on Alta’s bright OLED screen. Alta even automatically tracks how long and well you sleep at night. SmartTrack™ technology automatically recognizes activities and sports, so you can visualize in the Fitbit® app how you live your life and how your activity impacted your goals. Plus, smart features you need most like call, text and calendar notifications help you stay connected. All combined, Alta guides you on a path to fitness with fashion-forward flexibility to seamlessly take you from a hike to the office or from the gym to a night out.