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HTC Desire 530 Mobile
Winner - Silver
Competition: Spark:Spring Product
Designer: HTC Design Team
Company / Organization / School: HTC
As smartphones become more similar in design and performance, customers want theirs to stand out from the crowd. With the Desire 530, the HTC design team took the fun color choices that define the existing line of affordable Desire smartphones and added a twist: no two Desire 530 devices look identical. Inspired by sportswear and street art, HTC’s design team created a new “micro-splash effect” for the exterior shell. Specially designed spray nozzles give each phone a unique, painterly fingerprint as it goes through production, treating the phone as a canvas. The speckle disbursement changes with every unit. Complementing the effect, the power button pops with a strong color and a groove pattern that invites tactile engagement and bold trim surrounds the camera elements. These are all details meant to be visible. Today’s smartphones aren’t relegated to pockets or purses—they’re out in the open, documenting the details of daily life. So, each device also includes a lanyard that secures to a recessed connection in the shell. With the phone attached to the lanyard, it becomes a fashionable accessory that is ready to record (and won’t accidentally tumble onto the pavement). You can be hands-free but camera-ready.