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Winner - Silver
Designer: James Self - Dr.
Design Type: Packaging Design
Company / Organization / School: UNIST (Ulsan National Institute of Science & Technology)
Team Members: Bokyung Kim, Yujin Son, Bert Van Raemdonck
Toy Box 2.0 is designed to provide the most venerable children from the poorest parts of the world living in the most challenging of circumstances, play opportunities through the innovative re-appropriation of existing aid packaging ubiquitously used by charities and NGOs to distribute relief aid to disaster hit areas in the BoP (Bottom of the Pyramid) context. In this TOYBOX 2.0 is an innovation in meaning in that, through a design-driven innovation-in-use approach, it alters the meaning of an aid carton, from purely utilitarian and largely expendable cardboard box to an opportunity for engagement, play and discovery. In this it has the potential to provide much needed relieve to children in the most challenging of circumstances.