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2018 Diary Design Collaboration
Winner - Silver
Designer: Jihyeon Lim
Design Type: Brand item packaging
Company / Organization / School: LOTTE Members
Team Members: Daesung Lee, Darae Kang & Taejeong Kim
Lottemembers, Co., Ltd. provides L.POINT and L.pay service, which stand for a consolidated loyalty program and a mobile payment system respectively. To mark the 3rd anniversary of our company, Lottemembers crafted a new design collaboration diary in a limited edition, with “Superfiction” noted for a creative design studio. The diary was covered with mint that could be loved by everyone regardless of age or gender. Its package includes a pen, postcards, stickers, a membership card and event coupons, which were decorated with “Scott and Freddy” as funny characters having surprised and joyful faces due to our great benefits.We wanted to enhance customer loyalty through the diary, our main brand item. This diary package, which is limited to 10,000 copies, was provided only to loyal customers. It can be purchased with our membership point “L.POINT”, or through the mobile payment system “L.pay”. We also offer additional coupons for L.POINT affiliates such as coffee coupons, The Lucky card is a special L.POINT membership card designed by Scott and Freddy.