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Kwangdong Choi’s Oriental Herb
Winner - Silver
Designer: Sang Min Lee - Head of Design Center
Design Type: Package
Company / Organization / School: Kwang Dong Pharmaceutical Co.
Team Members: Gi Ho Park, Min Ki Kim
Kwangdong Choi’s is a new functional health food brand created based on carefully selected ingredients and advanced pharmaceutical technology and contains its unique value by symbolically adopting such essential keywords as “Carefully Selected” in an effort to emphasize time-honored tradition and professionalism of the company. Oriental Herb Product Line is focused on oriental herb products divided into deer antler products, oriental medicinal products and ginseng products. Antler Product Line uses deer antler, Oriental Medicinal Product Line adopts grass and Ginseng Product Line utilizes ginseng. Symbolic graphic was added to Chinese characters representing each product group to further accentuate originality and emphasize unique functionality of products more distinctively. Simplified oriental calligraphy was developed for the names of products, and a sense of unification was granted to symbols.