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Maker Overnight Oats
Winner - Platinum
Designer: PepsiCo Design & Innovation
Design Type: Innovation
Company / Organization / School: PepsiCo Design & Innovation
Maker Overnight Oats was designed to provide taste seekers with an elevated nutritious breakfast experience that requires minimal effort. Set aside the laborious morning routines for this easily customizable and delicious oatmeal offering. The Maker Overnight Oats visually echoes its ease and modern simplicity with the ultimate goal of creating contrast and unique standout within the visually cluttered breakfast aisle. The brand identity and user experience was inspired by Scandinavian simplicity. The design language embraces simple geometry paired with clean iconography and san serif letterforms while also translating traditional premium cues into a modern interpretation. Finally, the glass jars showcase the curated real ingredients and reinforce the message of delicious convenience. The brand identity and user experience were designed to connect with the lifestyle of modern simplicity, health and wellness our audience is seeking. The design language uses repetition of circles, squares and basic geometric forms. Telegraphic iconography and sans serif typography are combined to communicate this simplicity. Letterpress printing creates a premium feel and a human touch of something special. Windows and glass jars highlight the real ingredients in the products and ultimately, a convenient and delicious experience.