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Bloomberg DC News & Broadcast Office workplace branding
Winner - Bronze
Designer: Design Team - Volume Inc.
Design Type: Branding, Environmental and Signage
Company / Organization / School: Bloomberg & Volume Inc.
Team Members: Adam Brodsley, Eric Heiman, Bryan Bindloss, Emanuela Frattini Magnusson (Bloomberg), Jon Hioki, Erin Kemp, Alexandra Schardt, Gelberg Signs, Dillon Works, LSM & Teleciné
Bloomberg is in the process of upgrading many of its global offices to better accommodate the needs of each workplace and better embody the Bloomberg brand. The challenge was to create an environmental workplace branding system that was “site specific”—in other words, a solution that is the perfect intersection between the overall Bloomberg brand and the specifics of the location—including the architecture of the space, the journalistic activities happening there, and then the backdrop of the city of Washington DC in all its political and monumental glory.