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Nest Cam IQ Indoor
Winner - Gold
Competition: Spark:Spring Product
Designer: Kate Freebairn & Nest Design Group
Design Type: product
Company / Organization / School: Nest
We heard from consumers that security products can be a pain. As technology has gotten better, there are more advanced sensors that can tell us more about what’s happening, but no one in the category was helping to filter that information into useful insights. People were looking for less frequent (but more accurate) alerts that can be actionable if needed. To solve this, Nest Cam IQ coupled premium hardware with intelligent software to make security easier and more accurate than ever before. Top-of-the-line imaging specs like like a 4K sensor, HDR, 130° glass lens, and 940nm infrared LEDs enable advanced algorithms that can determine more specifically what’s happening in the home. So instead of general “motion” alerts, features like familiar face alerts can distinguish between a known or unknown person and alert the user accordingly.