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Baby Noryangjin Fish Market
Winner - Silver
Designer: Soo Hyeon Goo - Ms
Design Type: Service, Retail, Product
Company / Organization / School: Studio Flat
Team Members: Joungmin Yoo & Soo Hyeon Goo
Traditional markets in Seoul provide fresh goods amongst a unique nostalgic setting. The outdated image of these markets, however, fail to attract younger generations in the city. Baby Noryangjin is a smaller version of the Noryangjin Fish Market; the largest market in Seoul. Customers shop for fresh fish in the miniaturised shop while a modern ordering system organises the delivery directly from the market. The original market gain exposure to a younger audience who have a new way to access their quality goods. This illustrates how traditional values and the modern lifestyle can be integrated to meet the needs of contemporary urban life.