2018 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2018 Spark:Experience // Baby Noryangjin Fish Market

Baby Noryangjin Fish Market

Winner - Silver

Competition: Spark:Experience
Designer: Soo Hyeon Goo - Ms
Design Type: Service, Retail, Product
Company / Organization / School: Studio Flat
Team Members: Joungmin Yoo & Soo Hyeon Goo

Traditional markets in Seoul provide fresh goods amongst a unique nostalgic setting. The outdated image of these markets, however, fail to attract younger generations in the city. Baby Noryangjin is a smaller version of the Noryangjin Fish Market; the largest market in Seoul. Customers shop for fresh fish in the miniaturised shop while a modern ordering system organises the delivery directly from the market. The original market gain exposure to a younger audience who have a new way to access their quality goods. This illustrates how traditional values and the modern lifestyle can be integrated to meet the needs of contemporary urban life.