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Winner - Platinum
Competition: Spark:Fall Concept
Designer: Jiwon Kim
Design Type: Brand and Package Design
Company / Organization / School: Sejong University
Sosori is a continuous circulation type tree planting campaign that teaches children the importance of planting trees and helps children grow trees through their hands. In pure Korean words, 'sosori' means high-rise shaped, so campaign pursues children growing up as high as with trees. A sosori tree planting package is used in this campaign that consists of three series. The sosori campaign is divided into STEP 0~4, among which the sosori package is conrresponed STEP 1, 2. This is the stage of bringing packages from the campaign to their home. The seeds are germinated through STEP1 and the shoots are ground into flower pots through STEP2. In addition, it contains an art toy interesting to children. Let's teach our children the importance of trees and grow together.