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Fitbit Charge 3
Winner - Silver
Competition: Spark:Fall Product
Designer: Fitbit Design Team
Design Type: Wearable
Company / Organization / School: Fitbit
Team Members: Jonah Becker, Bernhard Wildner, Benjamin Riot, Irina Kozlovskaya, Tony Kern, Derek Loh, Jennifer Birch, Julie Yonehara, Brennan Browne, Trevor McIntyre, Steve Ensminger, Katie Koepfinger, Junyong Park, Cara Buck, Daniel Amara, Julia Rickles, Rebeca Shumway, Nikko-Ryan Santillan & Matt Barthelemy
Charge 3 is Fitbit’s newest fitness tracker designed to give consumers a deeper understanding of their progress toward their health and fitness goals with a lighter, thinner, more ergonomic device. Charge 3 was created to fulfill the need for adults who want an affordable fitness tracker over a smartwatch for its simple, streamlined technology in a slimmer device with essential health and fitness features. Charge 3 addresses these needs with smart features to stay connected, daily motivation, personalized guidance and actionable insights in the form of a tracker. Fitbit designed Charge 3 to fit its advanced health and fitness features in a smaller, non-watch form factor with up to seven days of battery life. Charge 3 features an elevated, premium swimproof design with a bright touchscreen display and Fitbit’s most advanced sensor and algorithm technology available in a tracker. Charge 3 is the first wearable to introduce an inductive button, and has a relative SpO2 sensor with the potential to help track new indicators about consumers’ health. With 15+ goal-based exercise modes, 24/7 heart rate and sleep stages tracking, an on-device dashboard for personalized guidance and goal tracking, Charge 3 empowers users to reach their health and fitness goals.