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Winner - Bronze
Designer: Hyebin Yun
Company / Organization / School: naeildesign
Team Members: Hyebin Yun & naeildesign Team
Jangsaengdoraji is a native balloon flower produced under strict control at the foot of Jiri Mountain by Lee Seong-ho's multi-year-old Doradoji method. This product, made with long-lived concentration and powder, is made from long-lived plants grown in selected natural conditions and is convenient to carry. In order to present a Korean image with an expensive product, the traditional illustration (hakhak, Kiwa, Cloud, etc.) was used to express a luxurious image. The use of low-intensity black, gold, and red accentuated the luxurious image.