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Hubei Qianjiang Golden Bridge Mall Cinema
Winner - Platinum
Designer: Ajax Law - DESIGN DIRECTOR
Design Type: CINEMA
Company / Organization / School: One Plus Partnership Ltd
Team Members: Ajax Law & Virginia Lung
With the theme of art gallery, posters of new and old movies are mounted in simple and neat big frames. The frames for new movie posters have glowing edges, bringing variation to the decorations, and differentiate movies that are on air. The frames are arranged in a casual manner to express a relaxing tone. The dynamic black and white brick wall also creates a sense of nostalgia. In the auditorium, carpets are decorated with custom-made black and white grid pattern, imitating the intriguing square patterns in the lobby. In the washroom, frames take the form of black metal installations, suspended above the hand wash basins. Elongated lights are installed along these frames for illumination and decoration.