2019 Galleries
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Galleries // 2019 Spark:Graphic // Atomy Cosmetic Identity
Atomy Cosmetic Identity
Finalist
Competition: Spark:Graphic
Designer: Seungki Kim
Design Type: Packaging graphics, labels, branding
Company / Organization / School: ATOMY CO., LTD
Team Members: Seungki Kim, Injung Jo, Jin Wie & Inhyeok Jeong,
For the packages of Atomy’s products, the company’s identity colors were used to embody the spirit and philosophy unique to Atomy. The blue color symbolizes the spirit of Atomy, a people-oriented company that wishes for its customers’ success, as well as the hopes for the future, while the white color represents purity and embodies Atomy’s will toward transparency, honesty and integrity. A uniform design was created to replace the varying product packages, thereby maintaining a consistent tone and manner for the entire product lines of Atomy and enhancing brand recognition among consumers. And it displays our identity in a striped pattern engraved on the cap and the white color of the container. (*The stripe pattern on the cap: Family look that universally appeared on ATOMY’s cosmetic products) In addition, an exclusive font (Atomy-che) we’ve developed independently has been applied to all packages as a way to ensure that our brand identity can be readily recognized and to differentiate our brand from others.
