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Designer: Stephanie Choplin - Sr. Industrial Designer
Design Type: HEALTH & FITNESS TRACKER
Company / Organization / School: Fitbit, Inc.
Team Members: Jonah Becker, Stephanie Choplin, Brian Paschke, Cory Worth, Kelly Roche, Jennifer Birch & Imaan Naeem
Fitbit Inspire HR™ is the brand’s most affordable and stylish 24/7 heart rate tracking device. It packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a sleek and thin form factor. Fitbit Inspire™ is for users who are new to wearables and want an easy-to-use tracker. It has the essential health and fitness features to help users stay motivated, including automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move and stopwatch apps to help users stay on track. Both devices have continuous bands and a soft top curve, providing an optimal and comfortable fit, especially for smaller wrists. They are both swimproof and feature a touchscreen display, smartphone notifications, and up to 5 days of battery life for day to night wear. Fitbit Inspire™ closes with a flush aluminum peg. Available in Black and Sangria to create an elevated and mature color palette. Fitbit Inspire HR™ features soft silicone straps with a matching aluminum buckle. Available in Black, Lilac and 2 tone (black/ white), it creates a softer color palette. The high contrasts of the glossy points and the metal accent provide a refined feel.