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Dell Latitude 25th Anniversary Packaging
Winner - Silver
Designer: Experience Innovation Group - Contact
Design Type: Packaging graphics, labels, branding
Company / Organization / School: Dell Technologies
Team Members: Experience Innovation Group
The Dell Latitude 25th Anniversary Laptop PC was created as one of the Dell’s most sustainable products. The packaging was designed to support the product and packaging sustainable story. The packaging structure was created to allow the accessories and the commercial laptop PC to be presented quickly to the user for an improved experience. The packaging is also used to transport all of the components for the system in one box, particularly for a commercial environment. The materials selected focus on the use of recyclable and recycled material. The outer structure and gift box is constructed from kraft paper while the system tray was created from recycled plastics, with 25% ocean recovered plastic sources. Each icon of the graphic pattern on the outside of the gift box was designed to tell a part of the full sustainable story. Story elements include recycled carbon fiber, ocean bound plastics, plant a tree program, low VOC paint, and the Dell global recycle program. Additional information for each program can be found on the interior pamphlet with illustrated content. The number 25 can also be found hidden within the pattern through the color contrasts of the icons.