2019 Galleries

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Galleries // 2019 Spark:Graphic // Dell Peripheral Packaging

Dell Peripheral Packaging

Finalist

Competition: Spark:Graphic
Designer: Experience Innovation Group - Contact
Design Type: Packaging: Point-of-sale
Company / Organization / School: Dell Technologies
Team Members: Experience Innovation Group

The packaging architecture designed for Dell Small Peripheral products has a sleeve type structure for a consistent unboxing presentation across all product tiers. There are details that are consistent throughout all tiers such as sleeve material, hang tab, opening tear strip, inner tray color and sleeve angle, while there are details that are addressed at a product tier level such as inner tray material and documentation case. Design strategy considers price and special features of a product. A window variation is provided in this strategy for products where it is important to show special features, color, material or finish of the product. A tear strip seal is designed to provide easy open for the consumer. The consistent angle of the sleeve was created to provide an area for the consumer to hold to easily slide open the inner tray. The whole strategy of the hanging peripherals provides an authentic and simple presence that can be scaled across a variety of products.