2019 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2019 Spark:Fall/Winter Student // Jom Kahwin
Jom Kahwin
Finalist
Competition: Spark:Fall/Winter Student
Designer: Farisha Binte Abdul Rahim - Group leader
Design Type: Brand: Logos, communications, Concept, Digital: Motion, Apps, Games, Typography, Web, UX, UI, IXO, HCII
Company / Organization / School: Republic Polytechnic
Team Members: Farisha Binte Abdul Rahim
Nur Fatiha Rosyidah Binte Aswadi
Mirza Zuhairi Bin Zulkifle
Norfareha Azwa Binte Noor Abidin
Our marketing campaign, “Jom Kahwin!” (Let’s get married!) was created with the objective to ultimately help young Malay couples get married more easily, efficiently and without hassle so that they create their own ultimate marriage experience as a lifelong blissful journey, uniquely and with style. “Jom Kahwin!” is specifically targeted at Malay couples, aged 18-35, and the objectives of the campaign were achieved and executed through both online and offline advertising and marketing. We decided on four main deliverables which includes “Pak Bing Bing”, our main product, an all-rounder mobile application that will give couples a complete and blissful wedding experience, “Surf Bing Bing” an informational website in which all the information and resources about the campaign can be found, “Snap Bing Bing” a photo booth-kiosk that is a form of guerrilla marketing which will be placed around Singapore and “Flip Bing Bing” an informational publication booklet which acts as a guide to help with the process of a Malay wedding.
