2019 Galleries
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Galleries // 2019 Spark:Graphic // Alienware Peripheral Packaging
Alienware Peripheral Packaging
Finalist
Competition: Spark:Graphic
Designer: Experience Innovation Group - Contact
Design Type:
Company / Organization / School: Dell Technologies
Team Members: Note: Design credit to go to:
Experience Innovation Group
This updated package design maintains the feel of the Alienware brand while incorporating visual elements of the new product design language. Special printing effects are used to highlight product features and draw customers to engage with the packaging. The internal parts of the product are subtly shown in the background in a gloss spot UV process. The sliding sleeve design is common across all configurations. This allows for a consistent user experience regardless of the product. This overall package design will be applied to any upcoming Alienware gaming peripherals.
