2019 Galleries
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Galleries // 2019 Spark:Spring Student // Korea Traditional Dessert
Korea Traditional Dessert
Finalist
Competition: Spark:Spring Student
Designer: Suin Lee
Design Type: Packaging
Company / Organization / School: Hoseo University
Team Members: Suin Lee
Let me introduce you to the traditional Korean dessert, we called Hangwa. The traditional Korean dessert, "Hangwa," is usually sweetened with grain powder or fruit, edible roots or leaves, and eaten as a dessert. These days, elderly Koreans eat mainly as gifts or snacks, and the packaging style is a little unfamiliar to young people because it has a strong sense of tradition and old times. In these days when the dessert market is booming, I have been trying to increase row and demand by redesigning rows and packages in a modern and simple way to target the young age group. The overall form of the package embodies the traditional feeling, but the design emphasized the modern feeling. As a result, I have completed a package of dessert products that combine tradition and modernity.
