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Stacy's Rise Project 2019 LTO
Designer: PepsiCo Design and Innovation
Design Type: Packaging
Company / Organization / School: PepsiCo Design and Innovation
Team Members: PepsiCo Design and Innovation Team
Staying true to its roots as a company founded by a strong female entrepreneur, Stacy’s Pita Chips made its biggest effort yet to support strong, hard-working women throughout Women’s History Month in March 2019 and beyond with the launch of The Rise Project. Stacy’s launched its third annual collection of limited-edition bags that feature original artwork from noteworthy female artists. Studies have shown that women continue to lack equal access, growth opportunities and financial investment – receiving only about 2 percent of all venture funding, despite owning 38 percent of the businesses in the country. Due to the altruistic nature of the project, we carefully selected six female artists to each depict a phase in “The Rise”—our name for the unique journey women business founders take when driving towards success. The phases of The Rise are Inspiration, Courage, Grit, Nourishment, Success and Community. We selected each artist based on their correlating phase. We then collaborated with the artists to create visual metaphors for each phase.