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Let's Talk About Ending HPV
Competition: Spark:Fall/Winter Student
Designer: Sara Hua
Design Type: Graphics: Print, Social Impact
Company / Organization / School: ArtCenter College of Design
Team Members: Sara Hua, Ruoyi An & Tiffany Kang
Contrasting graphics featuring white and rainbow text letters positioned over a black background set a powerful tone for this campaign’s print collateral. To appeal to different communities, colors combinations will vary. Street banners will implement different talking points to create curiosity and familiarity. Rainbow decals with logo components can be affixed on sides of buildings as well as on staircases and outdoor steps. The website landing page features the bold tagline with varying color gradients. Scrolling down, social media posts are featured prominently as well as YouTube testimonials, partner logos and contact information. The informational website is optimized for laptops and mobile applications. Instagram and the hashtag #FHPV will be generously employed. The direct message imagery of “Let’s Talk About It” will be accompanied by a few HPV facts. To stand out, posts can incorporate simple animation with phrases that reveal the logo’s color combinations. Branded logo stickers are used on promotional handouts. Stickers come in a variety of die-cut shapes – including chat bubbles – in order to match a variety of possible items such as water bottles, condoms, energy bars and hand sanitizers.