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Fitbit Sustainable Packaging
Winner - Gold
Designer: Industrial Design Team
Design Type: Packaging
Company / Organization / School: Fitbit, Inc.
Team Members: Industrial Design Team
Fitbit packaging is how we welcome you to the Fitbit Family. Although it appears unassuming from the outside, the new package features a “Pop-up book” structure that presents the device and accessories all at once, in a delightful way. Unlike previous unboxing experiences, this package features a molded paper pulp tray, with beautiful contour, propping the device up. This allows users to have a dramatic first viewing of the product.