2020 Galleries
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Galleries // 2020 Spark:Product // DEMOLIFT
DEMOLIFT
Finalist
Competition: Spark:Product
Designer: Rob Brady
Design Type: Fitness, Outdoor & Sporting Goods
Company / Organization / School: ROBRADY design
Website: http://www.robrady.com
Team Members: Rob Brady, Matt Vergin & Jason Viera
The DEMO system is a set of weightlifting plates that can be used with and without an Olympic weightlifting bar. Each ergonomically designed plate features an aesthetic style that communicates a distinctive brand identity and highlights the unique central grip space that lets users to slip the plate onto their hand as securely as onto a weightlifting bar. The enhanced functionality eliminates dependence on a weightlifting bar or additional weights, such as dumbbells, and provides greater functionality across a wider range of fitness activities whether it’s at home, the studio, or the gym. The comfort and stability of the DEMOLIFT also help reduce the risk of injury that results from using conventional weight plates without a bar.
