2020 Galleries
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Galleries // 2020 Spark:Fall/Winter Student // Streak Toothpaste
Streak Toothpaste
Finalist
Competition: Spark:Fall/Winter Student
Designer: Jiazhi Ji - Designer
Design Type: Packaging
Company / Organization / School: The Guangzhou Academy of Fine Arts
Toothpaste, as one of the most common household items in our daily life, is a very inconspicuous existence when used. Every time we use toothpaste, it's hard to notice the change of some squeeze marks on the toothpaste. Therefore, I imprinted absolute vertical lines on the surface of the toothpaste, after each use of the toothpaste, the slight changes in the surface and shape will be fully emphasized by the distortion of the lines, until the toothpaste is used up, the distortion of the lines will return to the original state of straight lines. This is an exploration of how the behavioral activities we are accustomed to in our daily lives can lead to more significant changes and hints in a simple way.
