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i'mnot - Yamaha Musical Instruments for Non-musicians
Winner - Platinum
Competition: Spark:Spring Student
Designer: Peggy Li - student
Design Type: Product & industrial
Company / Organization / School: ArtCenter College of Design
Team Members: Peggy Li
i’mnot is an open-ended musical instrument and subscription service for non-musicians to experiment with sound. i’mnot is a sub-brand of Yamaha, expanding its market from professionals to non-musicians. The i’mnot set includes a DJ mixer, theremin, piano, violin, water phone, xylophone, an erhu, application, and subscription service.The philosophy of i’mnot is to bring the concept of “play” back to playing instruments. Subscribers register online and an i’mnot blind box is delivered every month. After connecting with a bluetooth speaker, they can start their experimentation with sound. Each box is inspired by different instruments and has unique play gestures. Users can discover their own interactions and create music freely. Using the i’mnot app challenges users to reach a higher level of play and deepen the discovery and connection with music.