2020 Galleries

Galleries // 2020 Spark:Fall/Winter Student // Dear Resident 2020 Census Ad Campaign

Dear Resident 2020 Census Ad Campaign

Finalist

Competition: Spark:Fall/Winter Student
Designer: Claire Selinske
Design Type: Graphics: Print, Social Impact
Company / Organization / School: ArtCenter College of Design
Team Members: Claire Selinske

I created an Ad Campaign for the 2020 Census focused on two hard to count populations: millennials and undocumented residents. In this campaign, the Census is directly “talking” to residents in an open letter format to humanize the Census and make it feel personal to the audience. For millennials, I decided to go with a humorous, snarky language. For undocumented residents, I focused on language that feels safe and comforting. Since I’m targeting two populations in this campaign I chose to use separate color palettes for the two different directions. I used the color-rich pink and blue for millennials to come off as fun and bold. I used the color green for undocumented residents to promote a sense of trust. This campaign when put into action would bombard the city of Los Angeles. You would see it on every street corner— it’d be on buses, trains, billboards, bus stops, buildings as well as other formats such as stickers, flyers, and social media posts. This campaign utilizes language, color, and public spaces to reach hard to count populations.