2020 Galleries

Galleries // 2020 Spark:Concept Pro // Envision Campus Experience – Redesign MIT Campus Tour Experience

Envision Campus Experience – Redesign MIT Campus Tour Experience

Finalist

Competition: Spark:Concept Pro
Designer: Sheng-Hung Lee - Designer
Design Type: Experience Design
Company / Organization / School: Massachusetts Institute of Technology (MIT)
Website: http://shenghunglee.wix.com/design#!tetrapot/c193x
Team Members: Sheng-Hung Lee, Leah MaDermott, Timothy Hickey-LeClair, Matthew S. Kressy, Steven D. Eppinger, Antonio Hu, Andy MacInnis & Michael A.M. Davies

The experience design project is initiated by MIT graduate students. Its purpose is to summarize the key takeaways of the campus tour to improve the existing campus tour program on one hand; and to create the tailor-made tour services for prospective students, tourists, and university separately on the other. Taking the MIT campus as an example, the project is intended to illustrate some of the design concepts and ideas. “Envision Campus Experience – Redesign MIT Campus Tour Experience” is a social innovation project that the team has been working with MIT Admissions Office to solve the design challenge “How might we create an informative yet delightful campus tour experience for students, visitors and university in the lens of service design?” The team applied a human-centered design approach: target group interview, journey map, idea brainstorming, concept prototyping, testing and refinement to identify and recommend the following five design suggestions, which are interconnected to create a human-centered campus tour experience. 1. The Platform Identifies Visitors’ Needs. 2. Provide Campus ID Card and Tailor-made Map. 3. Create People’s Story Handbook. 4. Choose the Suitable Campus Tour Guide for Visitors. 5. Innovation Toolkit to Build a Creative Campus Tour Community.