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Competition: Spark:Spring Student
Designer: Seung Yeon Ji
Design Type: Brand: Logos, communications
Company / Organization / School: Sejong University
Team Members: Seung Yeon Ji
CSAC is a conference that targets specialists and the general public about Science and Art. Conference have the slogan of 'The esthetics of the sway ground'. The identity of the conference was symbolized using Newton's apple and a float. The public think it hard to have a deep understanding of art and science. Also they imaginate that the two fields are disciplines at both ends which cannot meet one another. However, science provides theory for art and can serve as a method for its expression. Moreover, art has broadened the horizons for science by leading the visual expansion of the scientific theory. Art and the public. Science and the public. The wall between science and art. The CSAC conference uses four topics to clear the lines between science and art. It offers a path that leads both fields to development. Visualized the four themes using the symbol's formative and three-dimensionality. It shows art and science through the exterior and interior of the symbol. The repetitive exterior visualizes the evolving science using art. Pixels, structures, and symbols that transform into painting visualize the art that develops through science.