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Wella Rebranding & Packaging
Winner - Bronze
Competition: Spark:Fall/Winter Student
Designer: Seunghark Cho
Design Type: Brand: Logos, communications, Concept, Packaging, Product & industrial
Company / Organization / School: ArtCenter College of Design
Team Members: Seunghark Cho
Wella rebranded encourages anyone who seeks to break out from their social pressure to freely express their individuality, regardless of cultural or social circumstances. Wella unlocks your oppressed spirit and generates the True Me by sensually feeling the form and then relentlessly tearing it apart. The new packaging solution provides opportunity for the brand to revive in the competitive hair product market and aims to reach for sustainability goal for the better future.