2020 Galleries
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Galleries // 2020 Spark:Package // Sharp and Soft -- Two Kinds of Ointment Packaging
Sharp and Soft -- Two Kinds of Ointment Packaging
Finalist
Competition: Spark:Package
Designer: Jian Zhang
Design Type:
Company / Organization / School: China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Team Members: Jian Zhang, Chen Sijie, Huang Yikai, Duan Hongli & Xu Mengzhen
This design hopes to show the main characteristics of two products of the same brand through the sharpness and softness of the packaging. The black tube of the ointment delivers the rapid antipruritic effect of the product through the sharp texture. And the white tube of the gel demonstrates the mild and hydrating benefits of the product through its soft texture. This enables consumers to distinguish the two ointments intuitively from their visual perception, while also realizing the serialization of the brand. The flat opening design fits the skin better and brings a good user experience.
