2020 Galleries
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Galleries // 2020 Spark:Package // Easy-to-Read Ointment
Easy-to-Read Ointment
Winner - Silver
Competition: Spark:Package
Designer: Chen Yang
Design Type:
Company / Organization / School: China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Team Members: Chen Yang, Li Yeqin, Duan Hongli & Xu Mengzhen
Squeeze causes the surface of tubes wrinkled and deformed when using aluminum ointments, making the drug directions difficult to identify. This design transfers the drug information from the tube to the lid so that patient can use it securely without suffering from the disturbance of information reading. In addition, ointments with larger lids are more differentiated and recognizable than the conventional ones, allowing consumers to quickly identify the products on the shelf or in the medical kit.
JUDGES COMMENTS:
Easy-to-Read Ointment, Package Design
"An excellent way to solve this issue. The lid also provides a good and stable way for the tube to stand on its own, many times those tubes fall and get ruined due to not being able to store them correctly. Again, a very intelligent solution!"
"This addresses the discarding of the vital information on packaging and is aesthetically perfect for target market"
