2020 Galleries
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Galleries // 2020 Spark:Package // Pepsi x EXPO 2020 (GCR)
Pepsi x EXPO 2020 (GCR)
Finalist
Competition: Spark:Package
Designer: PepsiCo Design & Innovation
Design Type: Packaging
Company / Organization / School: PepsiCo, Inc.
Website: http://http://design.pepsico.com
Team Members: Design & Innovation Team
Pepsi EXPO 2020 Dubai LTO cans commemorate Expo 2020 Dubai and the three subthemes of opportunity, mobility and sustainability with three limited edition specially themed designs. The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination. The design recognizes how the future could look very different from one person to another, and every subtheme embedded in each design tells a unique story based on different cultures, experiences and backgrounds.
