2020 Galleries
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Galleries // 2020 Spark:Package // Pepsi 60 Years Ltd Ed Cans (EER)
Pepsi 60 Years Ltd Ed Cans (EER)
Finalist
Competition: Spark:Package
Designer: PepsiCo Design & Innovation
Design Type:
Company / Organization / School: PepsiCo, Inc.
Website: http://http://design.pepsico.com
Team Members: Design & Innovation Team
Pepsi celebrated 60 Years in Russia with a set of six collectable, limited-edition cans, each representing a different decade. Each can features a unique design inspired by the most significant events from the corresponding decade, celebrating both the past and present. The designs are driven by the unique Russian lettering system and include symbols that resonate emotionally with consumers. The idea behind this collection is that Pepsi has become an inseparable part of Russian culture over the last six decades and design connects Pepsi fans across generations.
