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LIFEWTR Series 7: Art through Technology
Designer: PepsiCo Design & Innovation
Company / Organization / School: PepsiCo, Inc.
Team Members: Design & Innovation Team
With its seventh series, LIFEWTR sparks inspiration through the exploration of creators working in art and tech. As tech broadens the boundaries of possibilities within art and design, 92% of art organizations agree that tech has made art a more participatory experience, which ultimately helps to diversify audiences. LIFEWTR shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson, who are each expanding upon art by harnessing next-generation tools such as coding, data visualization, 3D printing and enhanced reality.